Your 90-Day Marketing Plan: A Hands-On Capstone with Peacock

Build one small, complete marketing plan for your own business, run it for 90 days, measure and adjust.

👤 Peacock 👥 0 名学员高级 English 更新于 09-11-2026

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5 BT

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📖 8 课时 · ❓ 5 测验
⏱ 2小时 48分
🎓 结业证书
📱 支持手机、平板和电脑
♾️ 课程在线期间均可访问

您将学到什么

Make an honest one-page snapshot of your current marketing with baseline numbers

Choose one focus audience, a 90-day promise and one main offer

Select two or three channels and give each a clear job

Build a simple 90-day content calendar with themes and a realistic rhythm

Set a time and money budget and one measurable main goal

Run a weekly review and adjust with a keep, tweak, stop rule

Complete, launch and assess your own 90-day marketing plan with a checklist

关于本课程

This advanced capstone brings together everything you learned about brand story and positioning and turns it into action. With Peacock, Growth & Marketing Team Leader of The Busimatchers, you build one small, complete marketing plan for your own business and run it for 90 days.

You start with an honest snapshot of where you are today, then sharpen your focus audience, promise and main offer. You choose two or three channels, from social media and email to local presence and partnerships, and build a simple content calendar you can really keep. You set a realistic budget and measurable goals, and you learn a light weekly routine to measure and adjust, without complicated tools.

The final module is your own project: a complete 90-day plan, a step-by-step start, and a checklist to assess both your plan and your results. Throughout the course you also learn the basics of fair marketing, such as consent for email and honest advertising.

适合人群

Entrepreneurs, freelancers, small business owners and makers in Europe who already know their brand story and positioning and want to turn them into a concrete, measurable marketing plan.

先修要求

A business or side business with at least a few customers. It helps to have done Peacock's courses on brand story and positioning, or to already have a clear positioning statement.

课程大纲

Module 1: Snapshot and Focus3 项

📄 Your One-Page Marketing Snapshot 15 分钟 🔒

📄 One Audience, One Promise, One Offer 15 分钟 🔒

❓ Quiz: Snapshot and Focus 测验 5 分钟 🔒

Module 2: Channels and Content3 项

📄 Choosing Your Channels 16 分钟 🔒

📄 A Simple 90-Day Content Calendar 15 分钟 🔒

❓ Quiz: Channels and Content 测验 5 分钟 🔒

Module 3: Budget, Goals and Adjusting3 项

📄 Budget and Measurable Goals 16 分钟 🔒

📄 Measure, Learn and Adjust 15 分钟 🔒

❓ Quiz: Budget, Goals and Adjusting 测验 5 分钟 🔒

Module 4: Capstone Project - Your 90-Day Plan3 项

📄 Building and Launching Your Plan 18 分钟 🔒

📄 The Assessment Checklist and 90-Day Review 18 分钟 🔒

❓ Quiz: Capstone Project 测验 5 分钟 🔒

Final test1 项

🧪 Final Test: Your 90-Day Marketing Plan 测试 20 分钟 🔒

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