Your 90-Day Marketing Plan: A Hands-On Capstone with Peacock

This advanced capstone brings together everything you learned about brand story and positioning and turns it into action. With Peacock, Growth & Marketing Team Leader of The Busimatchers, you build one small, complete marketing plan for your own business and run it for 90 days.

You start with an honest snapshot of where you are today, then sharpen your focus audience, promise and main offer. You choose two or three channels, from social media and email to local presence and partnerships, and build a simple content calendar you can really keep. You set a realistic budget and measurable goals, and you learn a light weekly routine to measure and adjust, without complicated tools.

The final module is your own project: a complete 90-day plan, a step-by-step start, and a checklist to assess both your plan and your results. Throughout the course you also learn the basics of fair marketing, such as consent for email and honest advertising.