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中文Your 90-Day Marketing Plan: A Hands-On Capstone with Peacock
Build one small, complete marketing plan for your own business, run it for 90 days, measure and adjust.
📣
5 BT
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- 📖 8 leçons · ❓ 5 quiz
- ⏱ 2h 48m
- 🎓 Certificat de réussite
- 📱 Fonctionne sur téléphone, tablette et ordinateur
- ♾️ Accès tant que le cours est en ligne
Ce que vous allez apprendre
Make an honest one-page snapshot of your current marketing with baseline numbers
Choose one focus audience, a 90-day promise and one main offer
Select two or three channels and give each a clear job
Build a simple 90-day content calendar with themes and a realistic rhythm
Set a time and money budget and one measurable main goal
Run a weekly review and adjust with a keep, tweak, stop rule
Complete, launch and assess your own 90-day marketing plan with a checklist
À propos de ce cours
This advanced capstone brings together everything you learned about brand story and positioning and turns it into action. With Peacock, Growth & Marketing Team Leader of The Busimatchers, you build one small, complete marketing plan for your own business and run it for 90 days.
You start with an honest snapshot of where you are today, then sharpen your focus audience, promise and main offer. You choose two or three channels, from social media and email to local presence and partnerships, and build a simple content calendar you can really keep. You set a realistic budget and measurable goals, and you learn a light weekly routine to measure and adjust, without complicated tools.
The final module is your own project: a complete 90-day plan, a step-by-step start, and a checklist to assess both your plan and your results. Throughout the course you also learn the basics of fair marketing, such as consent for email and honest advertising.
You start with an honest snapshot of where you are today, then sharpen your focus audience, promise and main offer. You choose two or three channels, from social media and email to local presence and partnerships, and build a simple content calendar you can really keep. You set a realistic budget and measurable goals, and you learn a light weekly routine to measure and adjust, without complicated tools.
The final module is your own project: a complete 90-day plan, a step-by-step start, and a checklist to assess both your plan and your results. Throughout the course you also learn the basics of fair marketing, such as consent for email and honest advertising.
À qui s'adresse ce cours
Entrepreneurs, freelancers, small business owners and makers in Europe who already know their brand story and positioning and want to turn them into a concrete, measurable marketing plan.
Prérequis
A business or side business with at least a few customers. It helps to have done Peacock's courses on brand story and positioning, or to already have a clear positioning statement.
Programme
Module 1: Snapshot and Focus3 éléments
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Your One-Page Marketing Snapshot 15 min 🔒
📄
One Audience, One Promise, One Offer 15 min 🔒
❓
Quiz: Snapshot and Focus Quiz 5 min 🔒
Module 2: Channels and Content3 éléments
📄
Choosing Your Channels 16 min 🔒
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A Simple 90-Day Content Calendar 15 min 🔒
❓
Quiz: Channels and Content Quiz 5 min 🔒
Module 3: Budget, Goals and Adjusting3 éléments
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Budget and Measurable Goals 16 min 🔒
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Measure, Learn and Adjust 15 min 🔒
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Quiz: Budget, Goals and Adjusting Quiz 5 min 🔒
Module 4: Capstone Project - Your 90-Day Plan3 éléments
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Building and Launching Your Plan 18 min 🔒
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The Assessment Checklist and 90-Day Review 18 min 🔒
❓
Quiz: Capstone Project Quiz 5 min 🔒
Final test1 éléments
🧪
Final Test: Your 90-Day Marketing Plan Test 20 min 🔒
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